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Case Study: Healthcare Consultant Website Redesign

We recently completed a redesign for a healthcare ethics consultant. This client has been in business for a long time. They have done some excellent work and helped a lot of people. They've received many referrals from their network and many clients from their...

Niche Blogging For Your Business

As a young entrepreneur, I can understand the difficulty of putting yourself, and your brand, out there. Consumers see a young person promoting their business and may think, "This kid probably has no idea what he/she is doing." And why shouldn't they think that? Sure,...

Sway: The Irresistible Pull of Irrational Behavior Review

By Ori and Rom Brafman When I was in high school, my school went above and beyond pushing every student towards college or trade school. All the counselors used a saying to start every college and career readiness meeting: "Begin with the end in mind." As a teenager,...
Why Small Businesses Need a Website

Why Small Businesses Need a Website

If you have a small business in 2019, you need a website. This statement should be fairly obvious but, if for some reason, you do not have one, stop reading right now and go make one! Even if you know you need one, do you know why small businesses need a website? The...

What is Digital Marketing?

What is Digital Marketing?

"Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps (per Marketo)." Simply put, digital marketing encompasses every medium under the internet. It is the future of marketing...

The Growth Marketing Definition

The Growth Marketing Definition

Growth marketing is a very popular strategy among freelancers and entrepreneurs. That's because it is the key to success for up and coming businesses. Likewise, it is the key for big businesses to expand their reach and increase traffic to their sites. Twitter, for...

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