The Growth Testing Mindset

The Growth Testing Mindset

The Growth Testing Mindset: Always Be Testing (ABT)   If you’re like most entrepreneurs in the world, then you have a million and one ideas about how you can grow your company. Having those million ideas can be a curse or a blessing. You can be paralyzed by all the...
The Art of Going Viral

The Art of Going Viral

The Art of Going Viral It’s funny we call it “going viral.” Viruses are generally seen as bad. I think of a video going viral like Joey from “Friends” having his face on the ad for VD testing everywhere! Obviously, you know of viral...
Discover Your Best Acquisition Channel Strategy

Discover Your Best Acquisition Channel Strategy

Discover Your Best Acquisition Channel Strategy Throughout the lifecycle of a startup, how a company acquires users changes drastically. Early stage startups can utilize, and will benefit from, acquisition methods that don’t scale. Using methods that are labor...
Why You Should Build An Audience Before Your Product

Why You Should Build An Audience Before Your Product

You Should Build An Audience Before Your Product As startup founders and product managers, possibly the biggest concern for your product is finding users for it, and enough users to make your product viable for future investment or revenue generation. Rarely is the...

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