If your business has a website, you have probably at least heard of Search Engine Optimization or SEO. This is that magical formula that makes Google and other search engines show your web page ahead of other web pages when people search for things like “I want to...
If you have a small business in 2019, you need a website. This statement should be fairly obvious but, if for some reason, you do not have one, stop reading right now and go make one! Even if you know you need one, do you know why small businesses need a website? The...
“Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps (per Marketo).” Simply put, digital marketing encompasses every medium under the internet. It is the future...
Social media marketing has become one of the most utilized ways of advertising today. Businesses big and small have established a presence on a medium like no other. But how well do we understand social media? Which outlet works the best for our purposes? This social...
Growth marketing is a very popular strategy among freelancers and entrepreneurs. That’s because it is the key to success for up and coming businesses. Likewise, it is the key for big businesses to expand their reach and increase traffic to their sites. Twitter,...
