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“Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps (per Marketo).” Simply put, digital marketing encompasses every medium under the internet. It is the future...
Social media marketing has become one of the most utilized ways of advertising today. Businesses big and small have established a presence on a medium like no other. But how well do we understand social media? Which outlet works the best for our purposes? This social...
Big marketing campaigns can be very difficult to complete efficiently. Sometimes, the workload can be intimidating when you look at the sheer amount of what needs to be done in order to achieve the task in a timely manner. Whether you’re a part of a team or a...
Why B2B Companies Should Focus on Email Marketing More Than Social Media Social media is still hot. It may be all the rage these days, but is it the most efficient way to reach, and grow, your audience online today? When you’re a B2B company, the answer is no. The...
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