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Case Study: Healthcare Consultant Website Redesign

We recently completed a redesign for a healthcare ethics consultant. This client has been in business for a long time. They have done some excellent work and helped a lot of people. They've received many referrals from their network and many clients from their...

Niche Blogging For Your Business

As a young entrepreneur, I can understand the difficulty of putting yourself, and your brand, out there. Consumers see a young person promoting their business and may think, "This kid probably has no idea what he/she is doing." And why shouldn't they think that? Sure,...

Sway: The Irresistible Pull of Irrational Behavior Review

By Ori and Rom Brafman When I was in high school, my school went above and beyond pushing every student towards college or trade school. All the counselors used a saying to start every college and career readiness meeting: "Begin with the end in mind." As a teenager,...
Why You Should NOT Hire a Social Media Manager

Why You Should NOT Hire a Social Media Manager

You Should NOT Hire a Social Media Manager Is social media important for your business? Probably, since you're reading this. Frankly, regular social media doesn't have the ROI necessary to make having a social media manager worth the money. That money could be better...

The Art of Going Viral

The Art of Going Viral

The Art of Going Viral It's funny we call it "going viral." Viruses are generally seen as bad. I think of a video going viral like Joey from "Friends" having his face on the ad for VD testing everywhere! Obviously, you know of viral videos. You probably watched a...

The Problem with Gary Vee

The Problem with Gary Vee

The Problem with Gary Vee He should really ween people off his content. Part of the overconsumption of social stems from Gary and people like him. We don't need people pumping out 37 hours of content per week. Keeping up with him is a full-time job! The irony is that...

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