If your business has a website, you have probably at least heard of Search Engine Optimization or SEO. This is that magical formula that makes Google and other search engines show your web page ahead of other web pages when people search for things like “I want to...
“Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps (per Marketo).” Simply put, digital marketing encompasses every medium under the internet. It is the future...
Social media marketing has become one of the most utilized ways of advertising today. Businesses big and small have established a presence on a medium like no other. But how well do we understand social media? Which outlet works the best for our purposes? This social...
For years, traditional marketing encompassed the entire industry. Every aspect and medium of communication fell under one flag. Today, our technology enables marketers to create more success on the web through growth marketing. But what defines these two...
The marketing process is a concept that encompasses the whole of a marketing campaign. There are many factors to a good process; a good process being defined by your overall goal. The steps within a marketing process include the mission, situation analysis, the...
Big marketing campaigns can be very difficult to complete efficiently. Sometimes, the workload can be intimidating when you look at the sheer amount of what needs to be done in order to achieve the task in a timely manner. Whether you’re a part of a team or a...
