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We recently completed a redesign for a healthcare ethics consultant. This client has been in business for a long time. They have done some excellent work and helped a lot of people. They've received many referrals from their network and many clients from their...

As a young entrepreneur, I can understand the difficulty of putting yourself, and your brand, out there. Consumers see a young person promoting their business and may think, "This kid probably has no idea what he/she is doing." And why shouldn't they think that? Sure,...

By Ori and Rom Brafman When I was in high school, my school went above and beyond pushing every student towards college or trade school. All the counselors used a saying to start every college and career readiness meeting: "Begin with the end in mind." As a teenager,...